An innovative approach to managing patient engagement

Aim. To analyze and study the possibility of using an innovative approach to managing patient interaction such as design-thinking technology in the activities of a medical organization to improve medical care for cardiovascular disease.

Methods. To achieve the goal the analysis of the domestic and foreign literature, and the normative-legal documentation for the period from 2015 to 2020 was carried out. The base of the research was Research Institute for Complex Issues of Cardiovascular Diseases (Kemerovo), where medical, scientific, educational and publishing activities are successfully implemented.

Results. Based on the studied theoretical ideas about the essence of the considered technology, the authors formulated the definition of design-thinking in health care, which is understood as a set of activities aimed at improving the process of providing medical aid by studying and maximizing satisfaction of the patient’s needs. The stages of the technology are outlined and described: empathy, generation of ideas, solution development, prototyping on the example of a research base.

Conclusion. The technology of design-thinking can organizationally and functionally supplement the process of interaction management with patients, and regular evaluation of the level of satisfaction is an initial stage of implementing an innovative approach. 

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